Brown's £15m facelift will mean a year's shutdown

11 February 2004 by
Brown's £15m facelift will mean a year's shutdown

Brown's hotel in central London is to close for nearly a year to allow a £15m refurbishment to take place.

The hotel, which was bought by Rocco Forte Hotels from Raffles for £51.5m last year, will undergo a complete makeover by Olga Polizzi, Sir Rocco Forte's sister.

Key members of the 140 staff, including general manager Matthew Dixon and food and beverage operations manager Franco Maresca, will stay on during the refurbishment and will be deployed to other hotels in the group. Other staff will be made redundant.

Forte had originally intended to trade while work was going on, but decided the disruption would be too great. "To justify the purchase price we have got to raise Brown's in terms of room rates and occupancy, and we can't do that in its present state. We want to compete with the likes of the Dorchester and Claridge's and it's easier to close to do that and then reopen with a splash," he said.

The hotel, which will close in April, will have 120 rooms when it reopens in February 2005.

Rack rates will be in the region of £400 for a double, compared with £280 currently, with an average achieved room rate of more than £300 compared with today's figure of £175.

Source: Caterer & Hotelkeeper, 12 - 18 February 2004

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking