Following England's untimely exit from the Rugby World Cup, Hogs Back Brewery has rebranded its seasonal ale as Mourning Glory.
Pubs stocking the 4.4% ABV golden beer England's Glory, which was brewed for the tournament, will be sent pump clips with the new name.
Australia beat England 33-13 on Saturday (3 October), shattering England's hopes of emerging from their group.
England are the first host nation to go out in the group stages of a World Cup and this is the earliest England have ever exited the tournament.
Hog's Back Brewery managing director Rupert Thompson said: "As soon as the shock of England's unfortunate exit sunk in, we were straight back to the drawing board to redesign the pump clip.
"It's still a great beer, and we're sure England's battered supporters will see the funny side - eventually - and continue to toast those countries that do manage to progress with a pint or two of Mourning Glory."