VisitBritain today launched a £250,000 campaign promoting cultural experiences in England.
The Culture08 scheme showcases cultural attractions, destinations and events taking place in England during the year and is being targeted at British tourists taking a domestic break.
Laurence Bresh, England marketing general manager at VisitBritain, said: "This is our opportunity to shine the spotlight on the wealth of exciting events that are taking place throughout England throughout the year.
"We want to encourage our visitors to create their own cultural calendar of events, exhibitions, shows and scenes, and get out and about enjoying short breaks in their own country."
By Daniel Thomas
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