VisitBritain to promote cultural experiences in England

14 January 2008
VisitBritain to promote cultural experiences in England

VisitBritain today launched a £250,000 campaign promoting cultural experiences in England.

The Culture08 scheme showcases cultural attractions, destinations and events taking place in England during the year and is being targeted at British tourists taking a domestic break.

Laurence Bresh, England marketing general manager at VisitBritain, said: "This is our opportunity to shine the spotlight on the wealth of exciting events that are taking place throughout England throughout the year.

"We want to encourage our visitors to create their own cultural calendar of events, exhibitions, shows and scenes, and get out and about enjoying short breaks in their own country."

Government slammed for cutting VisitBritain funds >>

VisitEngland to take overall charge of promoting England tourism >>

£50k advertising campaign to promote southeast England launched >>

Government gives £750,000 rural UK marketing fund boost >>

Numbers of domestic visitors to London up >>

By Daniel Thomas

E-mail your comments to Daniel Thomas here.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking