US Asian restaurant chain PF Chang’s has launched its first UK-based restaurant, PF Chang’s Asian Table, in London’s West End.
The 138-seat all day restaurant and bar is located at 10 Great Newport Street and offers Asian food and cocktails. It will join a portfolio of 280 restaurants throughout the US, South America, Central America, the Middle East, and Asia.
Former Nobu chef Deepak Kotian will head the operation, serving original dishes such as Everything Bao (smoked salmon and boiled egg in a honey lotus bun with a basil horseradish smear) and Lobster Benedict (a toasted muffin topped with herb lobster mix, poached egg and house-made hollandaise).
PF Chang’s has a philosophy of sourcing locally and only using whole ingredients. The menu at PF Chang’s Asian Table will showcase the specific farms where meat was sourced.
With an in-house bakery, all dumplings, wontons, and egg rolls will be also be hand-made daily by experts, including chefs producing bespoke Asian inspired desserts especially for customers.
Other menu items include: soy glazed Mongolian beef with spring onions and garlic; orange peel lamb chop; crispy black cod and lotus chips with spring onion, ginger, fermented black bean and lotus chips.
The design at PF Chang’s Asian Table is inspired by co-founder Philip Chiang’s passion for music and the also the location’s past as a jazz club and will focus on a gold vinyl record lined bar.
Cocktails from the bar include include the Fizu (sparkling sake, cucumber and lemon oil); the Melrose Mary (Tequila, umeshu, tomato, spice and pickled pineapple); and the Witchcraig Sour (bourbon, kimchee distillate, lemon and clay).
Partnering with Fluid Movement, behind the Worship Street Whistling Stop, the restaurant will also barrel-age cocktails on site. The tailor-made serves created especially for the venue
Chiang said: “I wanted to create a special concept for London, PF Chang’s Asian Table, for our first ever opening in this city that I adore. My love of art and music as well as the food are ingrained in the concept. I’m excited about our collaboration with UK street artist Hood, who has created a mural over four metres high on the walls, flowing between the two floors. The essence of the restaurant and its decoration reflect not only my passions but also the location’s past as a jazz club where the Beatles famously gave The Rolling Stones one of their hit singles, I Wanna Be Your Man.”
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