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Bidfood casual dining research places price tag as top priority for consumers

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Bidfood casual dining research places price tag as top priority for consumers

Value for money is a top consumer priority when it comes to dining out, new industry research has revealed.

Foodservice provider and wholesaler Bidfood’s consumer views survey found that 28% of consumers wanted “smaller portions of British classics at cheaper prices”, while 25% “look for dining outlets that offer takeaway options at a cost that’s less than dining in”.

20% of respondents meanwhile said they wanted menu choices that meet their healthy eating goals.

Experience ranked highly among consumers, with 20% looking for something new when eating out, while 14% said they required the flexibility of a menu available at all times of the day.

Lucy Pedrick, insights manager at Bidfood, said: “Our aim was to uncover restaurant must-haves, as rated by diners, to help operators attract footfall and ensure their business is future fit in such a competitive market.

“Without a doubt, the biggest deal breaker for consumers today has to be the cost of eating out. With decreased disposable income to contend with, people are looking for extra value for money and certainly don’t want their food going to waste – that’s why smaller portions and discounts on takeaway options ranked among the highest in our survey.

“Ultimately, remaining competitive requires outlets to respond quickly to emerging food trends and preferences.

“Some 50% of consumers themselves recognised that with changing menus and service offerings, pricing structures and greater personalisation, eating out frequency could be reinvigorated.”

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