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3663 invests in the south west

13 June 2006
3663 invests in the south west

The new depot entrance was unveiled on Monday 12th June 2006 by Brian Watson, 3663 New Mill Depot General Manager and Andy Kemp, 3663 Group Sales Director. Andy Kemp has a long-standing history with the Lee Mill depot, as it was at this site in 1988 that he began his career with 3663 as a regional sales manager. The new investment is part of 3663's ongoing commitment to development and aims to push the boundaries of innovation within the industry to the next level.

3663 Depot General Manager, Brian Watson commented: "The Lee Mill depot was built in 1968, so this timely renovation is part of our ongoing investment in the modernisation of the facility. The reception area is the primary point of entry for customers, suppliers and visitors to the site. Its maintenance is therefore essential in creating a positive first impression, promoting the premium level of service we provide and firmly cementing 3663's position as market leaders in the UK."

The renovated reception area will provide numerous benefits for customers and suppliers. Brian commented, "The DVD and video link in the reception area is ideal for corporate advertising, showcasing new products and growing the understanding of our business and our offering. This is therefore an ideal platform for customers and suppliers to benefit further from our professional approach that makes us the UK's leading foodservice wholesale distributor."

The Lee Mill depot has been instrumental in rolling out 3663's local sourcing initiative across the southwest. From May 2006, 3663 launched a range of South West regional products for customers in the area including schools, hospitals, hotels and restaurants. The initiative has helped to connect the chef and the consumer with their local products. The extensive range consists of over 200 short and long-life chilled, frozen and ambient local products including Lynher Dairies Cheese Company, Dartmouth Smokehouse, Kelly's of Cornwall and Marshfield Bakery.

Brian commented, "We're really pleased to have been involved with local sourcing at the Lee Mill depot and the project has been a tremendous success. The southwest has a wealth of premium products and this new initiative has allowed us to support local producers by promoting their products across a wider region. We have therefore provided a lunch on the day prepared entirely from our local range."

The regeneration of the depot also has some great benefits for the depot staff. Brian concludes, "We believe that our staff are the backbone of our business and we therefore involve them in the planning and development of the depot. Without them the business would not be successful, so it is important to modernise and invest in the facility. This has even included the installation of plasma screens for our staff to watch the World Cup!"

About 3663 First for Foodservice
3663 First for Foodservice is the UK's leading foodservice wholesale distributor. We offer a range of services to the whole industry and deliver quality grocery, frozen, fresh, chilled and non-food items to approximately 30,000 customers.

As brand champions, 3663 offers an extensive range of leading brands, as well as a selection of high quality own brands.

For information on your local depot, 3663 products or catering advice, call 0870 3663 000 or email advice_centre@3663.co.uk. Alternatively visit www.3663.co.uk

This article was provided by 3663

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