Chefs and foodservice operators are being urged to take part in a Thunderclap campaign this week to raise funds for Coeliac UK Awareness Week, and to raise understanding of the disease.
Knorr, a maker of gluten-free gravy, is encouraging chefs and caterers to take part in the social media campaign to raise money for the charity and support those with coeliac disease.
It has pledged to give £1 to Coeliac UK for each tweet that supports its online Thunderclap campaign, a single message mass-shared at one time so it rises above the noise of social networks, which takes place on 13 May.
Leon Mills, Knorr sauces category manager, said: "With over 600,000 people suffering from coeliac disease in the UK - and 67% of them eating out less than they'd like to due to lack of choice - we want to raise awareness of the issue and help operators to easily produce gluten-free dishes.
"We'll target our Thunderclap at chefs and caterers, making it difficult for anyone in the industry to miss."
The Thunderclap is part of Knorr gravy's wider gluten-free campaign, which will see a series of gluten-free masterclasses, led by former Michelin-starred chef Phil Vickery, run throughout June and July 2015. According to Coeliac UK there are half a million people living with undiagnosed coeliac disease in the UK.