The Caterer
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Government pledges tourism boost in four-year business plan

08 November 2010 by

The Department for Culture Media and Sport (DCMS) has published a business plan to show how it intends to boost economic growth over the next four years.

The move is part of a Government reform programme that will see every department give details of its priorities and allow the public to keep track of how close it is to meeting them.

Among the six reform priorities, the Government has pledged to create the conditions for growth in the tourism, media, leisure, creative and cultural institutions by "stripping away red tape" and stimulating private sector investment.

As part of that pledge, DCMS indicated it would work with VisitEngland to "improve existing consumer feedback platforms, by enhancing rating and star grading systems for accommodation and attractions". The work will start in December this year and is targeted to finish in March 2012.

It also plans to reform VisitEngland to help bring more industry expertise on to its board.

The publication of the Government's tourism strategy is also still slated for January 2011, and a marketing initiative to bring more foreign tourists will begin in April 2011.

Hospitality budget at DCMS to be slashed >>

Seaside MP John Penrose appointed tourism minister at the DCMS >>

British Hospitality Association launches its election ‘manifesto' >>

By Neil Gerrard

E-mail your comments to Neil Gerrard here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to jobs

Looking for a new job? Find your next job here with jobs

[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking