Located one mile from the city centre, the 35,000 sq ft branch has been fitted with new cladding, canopies and fencing. A panoramic showroom will be used to highlight the latest deals and promotions. The independent foodservice specialist has also opened branches in Dagenham and Leicester within the last month.
The Newcastle branch is open to the general public as well as to caterers and food outlets. Customers can place orders online, onsite or via the JJ app for collection or delivery.
JJ Food Service managing director Mustafa Kiamil said, "Newcastle is a spectacular city with striking architecture and a world-famous football team. We are delighted to be here and look forward to supporting local businesses and families with competitive prices on food and drink products."