The University Caterers' Organisation (TUCO) has revealed a new direction for the future, including new a change in "brand positioning" for the firm and company magazine.
The new principles are "share, learn, buy, grow" and will give members the opportunity to share information; give advice on training courses; share feedback and recommendations on courses; supply details of market updates and supplier information; and spread ideas and innovations on how to improve your catering operation.
The considered change in direction marks 50 years for the company, which helps provide education, training, quality standards and advice to those working in the university caterer sector. It has over 500 member institutions.
She added that it was well-known that competition between universities was as tough as ever, and that a high-quality food and beverage offering could be seen as a marketing advantage.
She said: "Now more than ever, the student experience and wellbeing offering is assessed as a whole, with the quality of catering examined alongside accommodation, recreational and leisure facilities, transport infrastructure, academic faculties and resources. The right approach can enhance the campus offering, acting as a huge draw to students."
Pictured: TUCO Board - Helen Anzani (Director), Ian Macaulay (Director), Elizabeth Crawford (Director), Matthew White (Director), Frances Stone (Director), Mike Haslin (TUCO COO), Julie Barker (TUCO Chair), Alison Aucott (Director)
The new company aims were announced at a special event at the House of Commons on 9 October. Liberal Democrat Chief Whip the Rt Hon Don Foster MP hosted, while Professor David Foskett, head of the London School of Hospitality, Tourism & Leisure, University of West London, was guest speaker.