Hotel group Accor has made two new appointments to its franchise development team.
Jason Wischhoff has joined at franchise and management development director while Wolfgang Gold has been named franchise development manager, both for the UK and Ireland.
The appointments come as Accor has significantly increased its franchised hotels in the UK hotel portfolio and recently signed four new hotels to the now 75-strong Mercure hotel brand.
Wishchoff previously spent time as a franchise consultant, while Gold has worked as a membership development manager and a director of sales for a large hospitality group. Both have joined the Accor development team to attract hoteliers and investors.
Commenting on his new position, Jason Wischhoff, said: "Accor is unique in the hotel industry as it has a variety of brands available for franchise and management, and all these brands can operate in similar areas, capturing different segments of the market. Also Accor is a hotelier that runs and manages its own hotels so it brings that depth of experience to its franchisees and partners."
Wolfgang Gold added: "Accor is a dynamic company which is growing, especially within the franchise network so it is a really exciting time to join the team. I am looking forward to developing the franchise network in the UK and Ireland."
Accor has an ambitious growth strategy to increase its UK network to 300 hotels by 2015.
By Janie Manzoori-Stamford
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