Hospitality Action calls upon industry to take part in national fundraising day

01 February 2019 by
Hospitality Action calls upon industry to take part in national fundraising day

The fifth Social Sunday event in aid of industry charity Hospitality Action is to take place on 7 July.

The brainchild of the charity's principal patron and Michelin-starred chef Jason Atherton, Social Sunday originally launched with participating restaurants donating the profits from a single Sunday lunch service. Now it will involve fundraising activities in the week leading up to 7 July, as well as on the day itself.

Restaurants, hotels, pubs, bars and foodservice operators are all invited to participate. Previous fundraising efforts have ranged from cocktail masterclasses to after-dinner speeches from sporting icons and mini-festivals with barbecues and local bands.

All money raised will go towards supporting current and former employees of the industry who are facing a period of hardship or illness.

Mark Lewis, chief executive of Hospitality Action, added: "We are proud of the success Social Sunday has grown to become and in 2019 we want to take things up a gear. It's an annual moment that unites the industry to fundraise, and acts as a showcase of the fantastic food, drink and people that make the UK dining scene one of the most vibrant in the world."

Since its launch, Social Sunday has raised over £150,000 for Hospitality Action.

Further details about this year's event can be found at or email

Atherton (centre) is seen here with fellow chefs Tom Aitkens (left) and Tom Sellers (right) at Pollen Street Social, London, at a previous Social Sunday event.

Jason Atherton's Social Sunday returns for its fourth year >>

Hospitality Action Bulletin: Social Sunday >>

Jason Atherton launches third Social Sunday in aid of Hospitality Action >>

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