Hospitality sweethearts 14 February 2020 The couples who make working together and living together a love story
In this week's issue...Hospitality sweethearts The couples who make working together and living together a love story
Read More
The Caterer

Jersey Tourism gets £500,000 Government grant

30 June 2010
Jersey Tourism gets £500,000 Government grant

Jersey Tourism is to receive £500,000 from the Government to help to boost visitor numbers to the island.

The Jersey Hospitality Association has pledged the money to support an advertising campaign, which will include television, radio and newspaper adverts, to attract UK holiday-makers this summer.

The £500,000 extra funding has come from the States' economic stimulus fund, which aims to get the economy moving in tough times. Jersey's economic development department hopes the campaign will attract last-minute visitors to uplift the industry and the island's economy.

Senator Alan Maclean, Minister for Economic Development, said he was delighted about the extra funding.

"We operate in a challenging and highly competitive market where raising awareness of Jersey as a destination for undecided late-booking UK travellers is key to a successful season," he said.

Earlier this year Jersey's tourism board said it wanted to reinvent itself as a luxury destination seeking to shed the bucket-and-spade image.

The changing face of Jersey >>

Grand Jersey wins five stars from the AA >>

By By Kerstin Kuhn

E-mail your comments to By Kerstin Kuhn here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to jobs

Looking for a new job? Find your next job here with jobs

[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!