Hotel revenue per available room (revpar) slumped by 20.1% in London and by 14.7% in the provinces in the week ending 18 July 2009, according to figures from hospitality research company STR Global.
London revpar fell to £119.98, down from £150.11 in the equivalent week of 2008. Although occupancy grew by 1.8 percentage points, to 90.5%, average room rate shrank by 21.7% to £132.64.
In the same week, regional revpar fell to £49.93 (2008: £58.50) as occupancy slipped by 2.9 percentage points (to 73.5%) and average room rate decreased by 11.3% to £67.91.
Birmingham hotels fared less well, with revpar shrinking by 15.1% to £34.47. Occupancy fell by 2.7 percentage points to 61.8% while average room rate shrank by 11.5% to £55.74.
Hotel revpar for the 28 days to 18 July declined by 10.6% in London (to £124.37) and by 13.7% in the provinces, to £49.90. In Birmingham, revpar fell by 3.4% to £41.21.
By Angela Frewin
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