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Brasserie Bar Co sells last Chez Gérard site

03 October 2013 by
Brasserie Bar Co sells last Chez Gérard site

Brasserie Bar Co has confirmed the closure of its last Chez Gérard following the sale of its site in Bishopsgate London to an undisclosed buyer.

The Chez Gérard group fell into administration in 2011, prompting the sale of several sites to other operators including eight that were picked up by Brasserie Bar Co, which counts restaurant chain Brasserie Blanc and pub business the White Brasserie Company in its portfolio .

Seven of these acquisitions were converted to the Brasserie Blanc brand, while the Chez Gérard on Bishopsgate was re-launched last year with a "reinvigorated and exciting food and drink offering", according to company managing director John Lederer at the time.

But 10 months later Brasserie Bar Co has confirmed that the site has been sold subject to completion to an unnamed buyer who has plans to launch a new concept in the space.

Mark Derry, chief executive of Brasserie Bar Co, said: "We were presented with an offer we could not refuse for our Bishopsgate site. The location was not perfect for Chez Gérard but should work well for the new concept taking its place.

"Right now our focus is very much on investment in our Brasserie Blanc restaurants and the development of our White Brasserie pubs in London and the South East."

Chez Gérard on Bishopsgate will continue to trade until the sale is completed, while the brand ownership has been retained by Brasserie Bar Co, which means it could be re-launched in the future.

http://www.catererandhotelkeeper.co.uk/Articles/6/12/2012/346634/brasserie-bar-to-relaunch-the-chez-g-rard-concept-in-the-city.htm" target="_blank" rel="noreferrer">
Brasserie Bar to relaunch the Chez Gérard concept in the City >>

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