This year's Mutton Renaissance Campaign is encouraging pubs and restaurants to get involved and put the meat on their menus.
Now in its fourth year, the campaign runs from October to March and aims to re-build the supply chain for mutton and establish the meat as a niche ingredient for both chefs and home cooks.
Supported by the Academy of Culinary Arts, the initiative this year is especially targeting pubs and restaurants with names that incorporate mutton or lamb in a bid to sign them up.
Director Sara-Jayne Stanes added: "Demand for mutton has been led by a number of top chefs and high-profile restaurants such as The Ritz and The Ivy."
Pubs and restaurants looking to get involved in the campaign and to feature the meat on their menus should e-mail: email@example.com or call 0870 242 3219.
By Kerstin KÁ¼hn
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