City's surging sushi seller set for US showing

24 August 2006
City's surging sushi seller set for US showing

Itsu, the Japanese sushi brand set up by Pret A Manger directors Julian Metcalfe and Clive Schmee in 1997, is to more than double its number of restaurants in the UK and open its first overseas outlet.

The group, which has three restaurants and seven take-away shops in London, has hired CADA Design Group to help design four new London restaurants. Glenn Edwards, recently promoted to head of operations, said the group intended to "grow cautiously", adding five to seven venues a year.

In October, Itsu will make its US debut in a one-off deal with franchisee Luke Fryer, who will open a branch in Manhattan, with plans to expand at the same rate as in the UK.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking