The Caterer
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Consumers are eating out less but spending more

29 July 2011 by

British consumers have cut back on how often they dine out but are spending more when they do, research has found.

According to the Quickbite survey from food service analyst firm Horizons, which questioned more than 1,400 consumers, there has been a 26% decline in the number of times people eat out. On average diners now visit food service outlets just once a week compared, with 1.4 times a week last year.

But despite this drop in the number of restaurant visits, consumer spending on eating out has risen 9% in the past year, with an average meal including drinks now costing £12.69, compared with £11.53 in 2010.

Diners' choice of venue is no longer influenced by discount vouchers or other marketing offers, with a third (31%) of consumers saying they choose a restaurant out of habit. Nearly a quarter (22%) said they choose venues spontaneously, while 14% said they mainly rely on recommendation.

"This is an important finding for those operators currently caught in a price war of money-off vouchers and special offers. While 11% of respondents to our survey were influenced by offers, loyalty to a particular venue and recommendations seem more important in their choice of venue," said Emma Read, director of marketing and business development at Horizons.

Pubs were the most popular venues, with nearly a fifth of diners opting to dine out in pubs, while take-aways and home delivery-outlets came in second place ahead of Indian and Chinese restaurants.

Cost of eating out rising faster than inflation according to survey >>

Importance of discount vouchers to restaurants may have been overplayed >>

By Kerstin Kühn

E-mail your comments to Kerstin Kühn here.

Tabletalk
Tabletalk
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk

Caterersearch.com jobs

Looking for a new job? Find your next job here with Caterersearch.com jobs

Blogs on Caterersearch.com ](http://www.caterersearch.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[E-newsletters](http://www.caterersearch.com/email-newsletters.htm)[ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking