Fictional restaurant tops Italian TripAdvisor

01 July 2015 by
Fictional restaurant tops Italian TripAdvisor

A fictional restaurant made up by a newspaper has topped the rankings on TripAdvisor in Italy.

Italian newspaper Italia a Tavola created ‘La Scaletta' as part of an experiment to reveal alleged flaws in the ranking system of the popular hospitality reviews website.

Fake reviews were listed under the non-existent restaurant and within a month it became the best rated in the town in which it was alleged to exist.

La Scaletta was immediately removed when the newspaper contacted TripAdvisor to reveal its scheme.

In a statement, TripAdvisor said: "As the world's most visited travel site, we are absolutely committed to ensuring that the content on TripAdvisor provides a trusted and useful source of information for those planning a trip anywhere in the world. In this instance, we investigated and removed from the site the listing and reviews that failed to meet our guidelines.

"It is a pretty meaningless experiment to create a fake listing or reviews just to try and catch us out, since that is completely different from the fraud we see and catch on a daily basis. We know that, when fraudsters attempt to manipulate the rankings on our site, they leave behind patterns that we can and do trace.

"We have been tracking reviews for well over a decade, so we can spot what is normal reviewer behaviour and what isn't - that is how we catch fraud."

New private feedback feature added to TripAdvisor's Review Express >>

Aberdeen restaurant owner's TripAdvisor reply sparks online shares >>

*Are you looking for a new role? See all the current restaurant vacancies available with The Caterer* Jobs >>

Latest video from The Caterer

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking