Newcastle's Flatbread Café has closed after the business failed to weather the harsh recession.
Owner Hossain Rezaei MBE said: "It is with great regret that I need to announce the closure of Flatbread Café. My vision to provide customers with high quality international foods and freshly baked flatbreads has been well received and appreciated by many.
"This enterprise was started before the recession and there is no doubt that the concept has been proven. The business was always intended to become a large chain of franchised cafés. Unfortunately my plans have been severely halted due to depth of the economic downturn and the total withdrawal of support from the banking sector. This has left me with no option but to close the business as of 19 July 2010."
The Iranian-born entrepreneur founded County Durham flatbread company Pride Valley Foods in 1990, which he sold to Gruma SA in late 2006.
Flatbread Café's first site opened in Newcastle city centre in September 2007 and another followed at Newcastle's Metro Centre in August 2008.
Castle Auchen hotel owner in administration>>
By Neil Gerrard
E-mail your comments to Neil Gerrard here.
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk
Looking for a new job? Find your next job here with Caterersearch.com jobs