Giraffe to open 10 new Tesco sites in 12 months

22 July 2013 by
Giraffe to open 10 new Tesco sites in 12 months

Giraffe is set to open 10 new restaurants in Tesco stores over the next 12 months.

The news came as the company gears up to open its first restaurant within a Tesco store, in the Tesco Extra in Watford next month.

The move follows a £50m deal that saw the supermarket giant buy the 47-strong chain of restaurants in March this year.

The new 3,424 sq ft, 170-cover restaurant will have its own separate entrance, as well as access from the store, and will trade all day from breakfast through to dinner.

The design by Harrison uses "earthy natural tones", wood panelling throughout and booth seating surrounded by rows of potted plants. Two 10ft tall giraffes flank the entrance.

Russel Joffe, co-founder and managing director of Giraffe Concepts said: "We are delighted to be opening our very first giraffe within a Tesco store. This is an exciting first step in the growth of the brand and allows us to introduce giraffe to a wider audience. Over the next 12 months, we plan to open 10 restaurants in Tesco stores and five new restaurants on the high street."

Giraffe set to be scooped up by Tesco >>

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking