Hi-Life to partner Telegraph Subscriber Dining Club

18 March 2011
Hi-Life to partner Telegraph Subscriber Dining Club

Telegraph Media Group has announced Hi-Life Diners Club as its partner for the Telegraph Subscriber Dining Club.

The club, launched in January, offers subscribers of the Daily Telegraph and the Sunday Telegraph newspapers exclusive deals at selected restaurants nationwide.

Marco Pierre White (pictured with Lisa Lund) will be fronting the ongoing marketing campaign. More than 1,000 of the 3,000 Hi-Life partner restaurants are already involved, with new independents and leading chains joining all the time.

Lisa Lund, commercial director of Hi-Life, said: "We've been working closely with the Telegraph Media Group for some time and I am delighted that we continue to strengthen our relationship with them.

"The marketing benefits for our member restaurants are huge with a different restaurant being profiled in the Daily Telegraph‘s Weekend Section each week."

Graham Horner, marketing director from the Telegraph Media Group, said: "With long-established relationships in the restaurant sector and a track record of delivering excellent service and value to customers, Hi-Life is the clear partner of choice for the Telegraph Subscriber Dining Club."

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New loyalty card launched to help restaurants attract diners during quiet periods >>

By Gemma Rowbotham

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