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Jumeirah Restaurants' Noodle House to open first site in London

10 April 2014 by

A Southeast Asian casual dining restaurant from the Jumeirah Restaurant group is to launch in the UK with a new opening in London.

The Noodle House is set to open on 17 April, and will be in the West End's Shaftesbury Avenue.

Its menu is inspired by Southeast Asian street food and teahouses, and focuses on noodle-based dishes, plus classics from all over the region, including nasi goring, curry laksa, Thai green curry and Cantonese roasted duck. It also offers over 12 different varieties of noodle, including udon, vermicelli, la mian and ban mein.

The London site will also feature an extensive drinks menu, focusing on teas and cocktails. There will be 17 blends on offer, displayed on a special "tea wall". Cocktails will include the ‘Moon Shadow', with vodka, jasmine, chrysanthemum and Lillet Blanc tea, plus iced hibiscus.

The new London site will be operated under a master franchise agreement, with affiliates of the EQ Group.

Director of the EQ Group, Hussein Sunderji, said: "We're really excited to be bringing this vibrant casual dining concept to London.

"It has been quite a journey and, working closely with Jumeirah Restaurants, we have invested significant time and resources tailoring the concept for our guests here in London. The Noodle House celebrates the best of Southeast Asian cuisine in a welcoming and dynamic environment."

The Noodle House first opened in Dubai at the Jumeirah Emirates Towers in 2002, and now runs to 22 sites worldwide, including in Abu Dhabi, Doha and Moscow.

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