The Caterer
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Michelin joins forces with Livebookings

05 March 2013 by

Michelin has joined forces with online reservations company Livebookings in a deal that will see the French restaurant and hotel guide allow its readers to book venues via the internet.

The move comes on the back of the French tyre company taking a stake in Livebookings and forms part of Michelin's goal to expand its web presence in Europe and make online restaurant reservations core to its proposition.

The deal comprises a multi-year European partnership with the complete integration of Livebookings' reservations and bookings technology into Michelin's restaurant search service, Michelin Restaurants.

While the service will initially only be available for establishments in France and Germany, there are plans to "massively recruit bookable restaurants in all key European markets". This will include the launch of a new UK website later this year, with restaurants listed bookable exclusively using Livebookings' technology.

Commenting on the partnership, Michelin travel partner chief executive Alain Cuq said: "Michelin has made this exciting move forward after a full evaluation of all options available. Livebookings' proven, innovative technology is uniquely placed to provide the scale and flexibility we need to propose new value added services to the restaurants and expand into new markets."

Livebookings' chief executive Colin Tenwick added: "Today's announcement marks the perfect marriage of technical innovation in restaurant management with one of the most recognisable brands in the world. We are extremely proud to be providing Michelin with our market-leading platform."

Michelin publishes country and city guides across three continents, including Europe, Asia and North America. Livebookings works across 23 countries and is currently growing its bookings by approximately 45% every year. It processed more than 18 million bookings in Europe in 2012.

Michelin releases 2013 guide to Great Britain and Ireland >>

Derek Bulmer, the Michelin man, steps out of the shadows >>

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking