Michelin-starred chef Michel Roux Jr and French master baker Frédéric Lalos have announced a partnership with French bakery specialist, Bridor de France.
The two friends, who announced the collaboration at IFE last week have joined together to launch Lalos' breads in the UK market.
The Bridor ‘Frédéric Lalos' range is made for sharing with a variety of rustic shapes "that encapsulate the art of traditional French bakery", said Roux Jr.
"The range of breads has incredible taste, great character and a wonderful texture, and, you can hear the crunch when you break them."
The selection of hand-made large bistro loaves created by Lalos have been developed in conjunction with Bridor and benefit from long resting times and bespoke training from Lalos' team of bakers in France. Flavours include the Grand Parisien made with wheat flour and wheat sourdough and the Grand Pochon made with wheat flour, wheat sourdough and buckwheat.
"I am very proud to be working alongside Michel and Bridor on this project," said Lalos.
"We have worked up some unique shapes with high quality ingredients that are very healthy without any additives."
Roux, a long-time customer of Bridor and fan of the Lalos collection, added: "I'm thrilled to be a brand ambassador for both Bridor and the Frédéric Lalos collection. I use some of the range myself, and I look forward to showcasing the potential uses and possibilities this range offers to my customers."