CST table and capacity management system boosts Giraffe sales 10% at busy times

27 January 2012 by

A table and capacity management system marketed in the UK by Call Systems Technology ](http://www.call-systems.com)has helped the [Giraffe ](http://www.giraffe.net/)chain of family-orientated restaurants boost sales by up to 10% in its busiest sites at peak times.

The [QSRConnectSmart Hostess](http://www.qsrautomations.co.uk/products/tablemanagement/cshostess.asp) system provides staff with a screen at reception that shows the status of each table and accurately estimates how long newly-arrived guests will have to wait.

The system is a boon at multi-levelled sites where staff cannot see all the tables, and it can also come up with quick table combinations to seat unexpected large parties.

Giraffe found that manual queue management at its site in London's Westfield shopping mall was losing the group one party in three - often to nearby rivals - owing to long waits and inaccurate wait times.

Giraffe business development manager Jerry Marks said the system had paid for itself in the first two weeks of summer by keeping its restaurants fuller for longer and minimising losses.

It worked even better when teamed with a CST CustomerCall pager, which was handed to guests who could then go window shopping or have a drink in the bar while waiting for notice that their table was ready.

"The pager totally eliminates walkaways - it's like a binding contract with the customer," said Marks. "Because you've handed them the pager, they feel duty bound to give you their business.

"It's one thing to bring in extra business when a site is quiet," commented Ashley Sheppard, commercial director at CST. "QSR's ConnectSmart Hostess has helped increase business in Giraffe's busiest sites, at their busiest times, and that's a huge achievement."

By Angela Frewin

E-mail your comments to Caterer Products here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.catererandhotelkeeper.com/tabletalk

Catererandhotelkeeper.com jobs

Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs

[Blogs on Catererandhotelkeeper.com ](http://www.catererandhotelkeeper.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[E-newsletters](http://www.catererandhotelkeeper.com/email-newsletters.htm)[ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking