The Caterer

Ferrero research shows little things go a long way

12 March 2015 by
Ferrero research shows little things go a long way

Little things can mean big business for operators, according to new research commission by Ferrero.

The research revealed that 87% of consumers would return to a hotel or restaurant that went the extra mile, rising to 90% amongst 18-34 year olds.

A warm welcome from reception, service with a smile and complimentary mints proved the top three little things that make a big difference to consumers.

The new research, by the Italian family-owned confectionery company looked at the small but important issues that make a good impression with consumers, including the role of mints.

Despite the fact consumers were happy to receive complimentary mints, the research revealed that 60% believe a bowl of open mints at a hotel or restaurant reception looked dated and unhygienic.

Natasha Quinn, foodservice channel operations manager, for Ferrero, explained: "When it comes to good hospitality the devil is in the detail, something as small as complimentary mints makes a big impression to consumers, and can prove highly profitable in the long run.

"When it comes to consumer perception tic tac came out as the little thing that makes a big difference to operations. The new pillow pack, provides an innovative way to offer complimentary mints. It's versatile too, and can be used across front of house and hotel reception desks, as part of the turn down service, offered with the bill or coffee, and in conference and meeting rooms.

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