Breakfast is where the buzz is, home to the now iconic avocado toast, the protein pot, American pancakes and, of course, traditional crowd-pleasers such as bacon and eggs.
In fact, many in the hospitality trade describe breakfast as the new lunch. Last year out-of-home breakfast sales rose by 4.6%, according to Kantar data, more than double the growth of lunch, while evening meals declined.
From the 73.4 million Instagram posts hashtagged #breakfast it is clear that this is the most flexible of eating occasions. Even timing isn't an issue, as the meal merges into brunch and then on into the all-day breakfast.
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