Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Starbucks rolls out Mastrena espresso machine in UK

11 September 2008 by
Starbucks rolls out Mastrena espresso machine in UK

Starbucks has finally introduced its new Mastrena espresso machine to British stores, but although it continues to talk about a ‘state-of-the-art' machine, it remains coy about what the equipment actually does.

Those who have used it say that it is essentially a bean-to-cup which grinds ‘on demand' for every shot, and automatically monitors the performance of every shot and recalibrates when necessary.

What is known is that the Mastrena will account for 65% of the production of the manufacturer, Thermoplan of Switzerland, a family-run company which has taken on 40 staff to cope. Although Starbucks trumpeted at the end of August that its first two machines were now on site, Elaine Higginson of First Choice told us: "There are actually more than that installed in the field now, and they're working extremely well."

The American press reports that Starbucks managers recently travelled to Switzerland and threw a mountain-top party for Thermoplan's 210 staff members. "They told us that Starbucks wouldn't be where they are without us", reported Thermoplan managing director Adrian Steiner.

Meanwhile, Starbucks has appointed Darcy Wilson-Rymer, formerly of its European operation, to replace Phil Broad as the head of its UK and Irish business. Mr Broad is reported to have stepped down for personal reasons.

The Wall St Journal reports another about-turn by Starbucks in the US. After top man Howard Schultz decreed earlier this year that cooked sandwiches would be phased out because the aroma worked against that of coffee, the brand has now decided instead to change its recipes to minimise the smell. A spokesman said: "No, we're not reversing our strategy. It's an evolution."

By Ian Boughton

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking