National wholesaler JJ Food Service has launched a microsite on its website dedicated entirely to Lavazza Coffee, offering recipe suggestions, free education, training and a range of coffee essentials.
Terry Larkin, group general manager of JJ Food Service, said: "JJ is the preferred wholesale partner of Lavazza Coffee in the UK, which means no one else offers a better price or a better range."
"Coffee can be a complex category," he added. "We want to make choosing the right blend easier while inspiring our customers to try something new that might help to grow their coffee sales."
The new microsite also details seasonal menu ideas including salted caramel cappuccino, Nutella delight and a traditional Bicerin recipe from Turin. Lavazza's new premium espresso-based blends Tierra Brazil, Alteco, Gran Reserva and Super Gusto are also available via the site. An education page also offers caterers a downloadable Guide to Coffee, which includes information on machine maintenance and how to serve coffee at its best.
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