Plant-based food manufacturer Meatless Farm has created the 'We Will Meatless Again' campaign and digital insight hub after its research showed that 65% of British consumers feel anxious about visiting a restaurant, pub or bar when they reopen.
Meatless Farm has worked alongside chefs like Andrew Dargue at restaurant Vanilla Black in Holborn, London, to create the hub, which has advice from well-known chefs, digital experts and environmental health officers.
The research also showed that 60% of respondents agreed that the pandemic has made them more conscious about where they will eat out in the future. ‘Consciousness' when it comes to food has become an important theme, and the government's Covid-19 tracker comments on this behavioural change with a view to consumers buying more green and sustainable products.
The company has also launched its new professional range of plant-based products for foodservice, adding free-flow mince and pasta to its range of meatballs, sausages and burgers, which recently changed their recipe to use pea protein.
Dr Peter Hynes, Meatless Farm's head of research and development, (pictured), said: "Meatless Farm was built on the idea of collaboration and togetherness; ‘We Will Meatless Again' is testament to this and our aim is that it offers a level of support. The innovation we are driving shows our commitment to and understanding of this sector, in addition to the wider change in consumer behaviours. We firmly believe there's a place on all menus for next generation plant-based alternatives that can deliver on taste and texture."