A limited-edition range of Winter Warmers from United Biscuits gives publicans the chance to capitalise on the trend for comfort food at Christmas and during winter.
McCoy's Steak & Ale and Lamb & Mint pies come in 50g packs with a recommended retail price of 50p.
As part of a multimillion-pound investment in the brand this year, the company has launched two TV campaigns promoting McCoy's and positioning them as Man Crisps.
Also, Mini Cheddars benefit from an improved recipe to make them tastier and cheesier. The upgraded Mini Cheddars, also in 50g bags, will feature a bold flash communicating the "Now with more cheese" message in a bid to grab consumers' attention.
To buy it, callUnited Biscuits
0800 138 0813