Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Vacherin pulls out of financially unsustainable contract at Whitechapel Gallery

07 January 2011 by
Vacherin pulls out of financially unsustainable contract at Whitechapel Gallery

Vacherin quit its contract at the Whitechapel Gallery early because it was "financially difficult to sustain", the company has said.

Smart Hospitality, with the assistance of 2009 Catey Chef Award winner Angela Hartnett, has taken over the contract, it was announced this week.

The boutique London caterer began a five-year contract with the East End art gallery in April 2008 and it was the company's first public restaurant project.

As well as operating a 40-cover dining room in a former library, Vacherin ran a café-bar on the mezzanine level of the Whitechapel Gallery.

However Phil Roker, owner and commercial director at the caterer, said the decision was to taken to terminate Vacherin's involvement at the end of 2010. He blamed the varying footfall patterns at the gallery for the business model's failure.

"The business suffers from peaks and troughs according to the popularity of the exhibitions and gallery closures between exhibitions," he explained. "This, coupled with the impact of its fringe location upon the events side of the business, made it financially difficult to sustain."

Roker described it as a unique situation that didn't impact any other aspect of Vacherin's business.

"We wish Robin and the team at Smart Hospitality every success," he added.

Vacherin reveals plans for first public restaurant at Whitechapel Gallery >>

Vacherin appoints two new directors and lands EMI >>

Social policies become key to winning contracts, says Vacherin >>

By Janie Stamford

E-mail your comments to Janie Stamford here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk

Caterersearch.com jobs

Looking for a new job? Find your next job here with Caterersearch.com jobs

[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking