The Caterer
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

RoadChef to operate 15 new Days Inn hotels

05 October 2010 by

The Days Inn budget brand is to expand to nearly 60 hotels, with the opening of 15 new roadside properties, operated by motorway service provider RoadChef on behalf of the Wyndham Hotel Group.

"This is a major achievement for the Days Inn brand," said Belinda Atkins, vice-president of operations, select service brands for the Wyndham Hotel Group. "With the addition of these hotels, we're sending a clear message to hotel guests and developers that the Days Inn brand is firmly committed to growth in the UK's competitive budget hotel sector."

To celebrate the brand's expansion, Days Inn will be offering rates from just £25 per night, if booked by the end of the year and taken by 31 January.

The Days Inn brand entered the UK market in 2000 with its flagship property in Waterloo, London. Globally, it has nearly 1,860 hotels and approximately 148,460 rooms in 14 countries. Measured by rooms, it is the world's largest budget hotel brand.

The new Days Inn hotels will be located at Annandale Water, Clacket Lane, Chester, Durham, Hamilton, Killington Lake, Maidstone, Norton Canes M6 Toll, Rownhams, Stafford, Strensham, Taunton, Tibshelf, Watford Gap and Winchester.

Branded Budget Hotels in Europe: A Development Guide, from hotel consultancy HVS and construction consultancy Davis Langdon. The UK market accounts for 38% of the continent's new branded budget hotels.

Days Inn begins overhaul with unveiling of new logo >>

Welcome Break to run three Days Inn hotels >>

The value of budget hotels >>

By Janet Harmer

E-mail your comments to Janet Harmer here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk

Caterersearch.com jobs

Looking for a new job? Find your next job here with Caterersearch.com jobs

[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
TagsHotels
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking