The Days Inn budget brand is to expand to nearly 60 hotels, with the opening of 15 new roadside properties, operated by motorway service provider RoadChef on behalf of the Wyndham Hotel Group.
"This is a major achievement for the Days Inn brand," said Belinda Atkins, vice-president of operations, select service brands for the Wyndham Hotel Group. "With the addition of these hotels, we're sending a clear message to hotel guests and developers that the Days Inn brand is firmly committed to growth in the UK's competitive budget hotel sector."
To celebrate the brand's expansion, Days Inn will be offering rates from just £25 per night, if booked by the end of the year and taken by 31 January.
The Days Inn brand entered the UK market in 2000 with its flagship property in Waterloo, London. Globally, it has nearly 1,860 hotels and approximately 148,460 rooms in 14 countries. Measured by rooms, it is the world's largest budget hotel brand.
The new Days Inn hotels will be located at Annandale Water, Clacket Lane, Chester, Durham, Hamilton, Killington Lake, Maidstone, Norton Canes M6 Toll, Rownhams, Stafford, Strensham, Taunton, Tibshelf, Watford Gap and Winchester.
Branded Budget Hotels in Europe: A Development Guide, from hotel consultancy HVS and construction consultancy Davis Langdon. The UK market accounts for 38% of the continent's new branded budget hotels.
By Janet Harmer
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