BT Sport has introduced two new products to be bundled into its sports content packages for next season.
It has introduced a Wi-Fi package, that will enable operators to offer free wifi to customers, as well as a music streaming service.
Both will be available free to those pub and bar customers that take out the £430 monthly sport subscription (up 6.9% on 2015) for the first year, though an installation fee is required for the wifi.
BT Sport director of commercial customers Bruce Cuthbert said that those who signed up to the new pricing structure before 1 August would see their prices frozen until at least 2018.
He added: "Groups often benefit from this type of contract but it's never been offered to independents before. This offers certainty, and in the context of Brexit certainty is very powerful."
The WiFi service, which will cost £52 a month plus line rental after the first year, will mean commercial premises can offer free wifi to customers with no login required. It was described by Cuthbert as "proper, secure and reliable".
Its BarBeats music streaming service includes 70 playlists with up to 500 tracks on each. The cloud-based system can be programmed to provide music that suits and enhances a particular day part and controlled from a phone or tablet.
Cuthbert said: "Today I am delighted to announce our two-year price freeze and content guarantee offer, an industry first. In these uncertain times being able to guarantee both your costs and that you won't lose any of the leading sport content that matters for two years is a real bonus.
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