This newly opened, Guy Ritchie-owned pub in Fitzrovia has much more to offer customers than the air of celebrity. Emma Lake takes a look
In February the team, including Acorn Award-winner and general manager Aaron Kibble, very quietly opened the doors to the Lore of the Land in London's Fitzrovia. There had been no publicity around the launch, with Kibble explaining that the team wanted the opportunity to make tweaks and changes before the hoards arrived.
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