The British Hospitality Association has appointed Grace Chung as its first marketing and sales director.
Chung moves from Holiday in where she was sales director. Her previous roles include spells Hilton, Marriott, Le Meridien and IHG.
BHA chief executive Ufi Ibrahim said: "I am delighted that Grace has joined the BHA. She will provide a new service for existing members and for our corporate partners who are so supportive of the industry."
Chung added: "With my experience at the front line of hospitality, I am excited to be working at the heart of the industry at the BHA. Our corporate partners such as Coca Cola, E.ON Energy Solutions, Nestlé Professional and DLA Piper provide members with a wide range of benefits and I will be looking at how we can extend these benefits to even more members to save them money and valuable time."