Drinks21 strategic partnership with Ooberstock

29 November 2012
Drinks21 strategic partnership with Ooberstock

UK drinks importer and distributor, Drinks21 has just announced a strategic partnership with Ooberstock, a new UK drinks distribution business.

Ooberstock was the brainchild of a small team of industry professionals who have been backed by logistics giant, KNDL.

As category partner to Ooberstock for Wines and Champagnes, the agreement, will see a selected range of wines and Champagnes supplied by Drinks21 being offered for sale through Ooberstock to independent pubs and the wider on-trade sector throughout the entire UK.

Gail Brogan, founder of Drinks21 said: "We are thrilled to have forged this exciting partnership with Ooberstock which is a natural fit with our sales and marketing business model. They are the experts in getting product to market efficiently and cost effectively and will help propel our nationwide on-trade sales strategy based around their extensive contacts and networks which already boasts over 4,000 registered customers."

Ooberstock, which launched in June of this year, operates an online ordering website in addition to a telesales operation.

By Lisa Jenkins

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