We are glued to our phones. We don't like queuing. Make guests wait too long, and they damn your service on TripAdvisor. So why isn't mobile ordering and payment mainstream? Is it time to ring the changes, asks Brendan Coyne
The Caterer in partnership with mobile ordering and payment firm Wi-Q suggests that change may be coming.
Around 20% of 159 operators surveyed - from small independents to large groups - already use an app as a customer engagement tool. Around 50% plan to use one. More than 90% see mobile becoming more important to their business, while a similar proportion are investing to improve customer experience and speed of service. Those deploying mobile ordering technology, however, remain few.
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