A record number of baristas will be taking part in the annual BaxterStorey Barista Championship during September and October this year.
Launched this week in London, the competition aims to find the best barista within the business from across the UK, Ireland and Europe.
More than 50 baristas will be taking part in five regional heats with each heat producing a regional champion.
The championships are driven via the company's Barista Academy and celebrate baristas' knowledge, preparation and delivery of coffee via a series of challenges devised to test their skills and ability.
The winner and two runners-up will represent BaxterStorey at the UK Barista Championships next year.
Last year, BaxterStorey barista Jana Slamova finished third in the UK Barista Championships, the highest-ever placing for a barista from the foodservice industry.
BaxterStorey has had a finalist in the competition for three successive years.
Tim Sturk, head of coffee training and development at BaxterStorey, said: "This year will be our best yet. Our barista programme has gained tremendous momentum and recognition within the business and is now an award-winning, industry leading academy. The record numbers of entries is testament to how much our academy has continued to develop over the last year.
"Coffee accounts for anywhere between 35% and 60% of our sales, so it represents a massive part of our business. We are proud to provide some of the best training in the industry; our Barista Level 1 (BL1) is second-to-none and we are committed to the continued career development of our people and teams."
Heats will take place between 14 and 18 September, with two heats in London, followed by Dublin, Edinburgh and Brussels. The final will take place at Hospitality House in north London on 8 October.