Sodexo has secured a £4m five-year deal to cater for Henley Royal Regatta.
The caterer will take over from Compass Group, which has held the contract at the famous rowing event since 2004. As part of the deal Sodexo will cater at both Fawley Meadows and Temple Island.
However the caterer for the Stewards Enclosure remains yet to be announced, with industry insiders suggesting this element of the hospitality at Henley may be retained by Compass.
Daniel Grist, secretary of Henley Royal Regatta, said: "Sodexo's creative ideas for Fawley Meadows and Temple Island, offering different price points, packages and experiences that meet the needs of the diverse range of people who visit the Regatta each year, were a key factor that contributed to their success in being awarded this contract."
Jeremy Dicks, managing director, Sodexo Prestige Sports and Leisure, added: "Winning the official hospitality contract at the world's most prestigious rowing event, so rooted in history and heritage, is incredibly exciting for us. We are delighted to be entering into a new partnership with the team at Regatta headquarters."