Search
The Caterer

HMA announces award-winners

14 December 2004 by
HMA announces award-winners

Best Western scooped two awards last night at the 11th annual Hotel Marketing Awards, held at the Savoy hotel in London.

The hotel consortium won "Best Marketing Activity on a Small Budget" for its loyalty e-mail campaign and triumphed in the "Best Use of Technology in Marketing" category for its online "brochure builder" drive.

Pamela Carvell, chairman of the Hotel Marketing Association, said: "Some of the categories were quite a challenge to judge this year. It is good to see the industry becoming increasingly professional in its approach to hotel marketing."

Brewer and hotel operator Adnams won the hotly-contested "Best Hotel Brochure".

Other winners included Ramada Jarvis, which won "Best Leisure Marketing Activity", and Hilton, which picked up the trophy for "Best Fully Integrated Marketing Campaign".

With no outstanding candidate in the "Best Public Relations Activity" category, Radisson Edwardian received a commendation for its "Free Trade Hall" campaign in Manchester.

by Tom Bill

Buy this week's Caterer magazine for more industry news and analysis

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.