The Caterer

Beetroot Blue notches another e-title

10 November 2004
Beetroot Blue notches another e-title

Online caterer Beetroot Blue, which delivers sandwiches and finger food to small businesses throughout Scotland, has won £8,000 after being voted E-business of the Year in the Department of Trade & Industry's (DTI) pan-industry awards.

Beetroot Blue's chief executive Alan Duff, and executive directors Ian D'Annunzio-Green and Mark Miller

It means the Edinburgh-based caterer has won £13,000 over the past few weeks after also topping the Best E-business and the Winners @Web categories in the Scottish E-Commerce Awards.

The company was separated a year ago from parent Heritage Portfolio - which offers bespoke full-service events catering on a larger scale - and invested up to £20,000 in its infrastructure.

Systems director Mark Miller said viewing, ordering and payment were all conducted online by the client, minimising human error and costs.

The DTI judges praised the easy-to-navigate ordering system and the automatic generation of vital back-end reports such as invoices, delivery notes and reminders on the day of the event. The business, which has an annual turnover of £150,000, has built up a 300-strong client base.

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