Bryn Williams's plan to open a new restaurant in a £3.7m waterfront development in Wales has been formalised by the signing of the lease.
The chef, who took ownership of Primrose Hill restaurant Odette's in 2008 has been on the lookout for a site in his native Wales for a number of years.
He announced his plan to open a bistro in Colwyn Bay's Port Eirias development last September, and the launch is expected to follow later this year, though a date has not yet been confirmed.
The new development has been supported through the Welsh Government's Tourism Investment Support Scheme with £100,000 funding, which will help to create 14 jobs.
A spokesperson for Williams said: "We are very pleased to have now finalised and signed the lease for the Porth Eirias site.
"Our decision to come to Conwy has never been in doubt; we have invested a great deal of time and money over the past 12 months on the preparations and planning for this project and are confident that it will be a great success.
"We are looking forward to putting our future success back into the local community by using local produce and supplies. We are also looking forward to creating employment locally and working closely with Coleg Llandrillo's hospitality & catering department. We have a lot of work ahead of us now and are certain the wait will be worth it when we open later this year."
Housing and Regeneration Minister Carl Sargeant added: "[The Porth Eirias development] is part of the major regeneration which is taking place in the area and the fact that Bryn Williams's commitment to the development has now been formalised shows how confidence is growing here."
The resort's famous waterfront, and the sea defences which protect it, benefitted from improvements to protect the town from coastal erosion. As part of this, £6m was spent on importing half a million tonnes of sand, pumped onto the Colwyn Bay coastline to create the dry family beach.
A further £3.7m was invested in Porth Eirias, which aside from being home to Bryn's bistro will also contain a new watersports centre, offering tuition in sailing, windsurfing and power boating as well as kayak and canoe hire.