Former reality TV star to launch restaurant in Shoreditch

08 August 2011 by
Former reality TV star to launch restaurant in Shoreditch

Former reality TV star James Knight-Pacheco, who appeared in the BBC's The Restaurant with Raymond Blanc and spin-off show Out of the Frying Pan, is to open his own restaurant in London.

The chef, who together with partner Alasdair Hooper was the runner up in The Restaurant's second series in 2008, has teamed up with investor Alicia Whitby and will launch the Assemblage restaurant in Shoreditch in October.

The restaurant will be inspired by the "correlation between art and food" offering a "modern progressive menu" focused on British ingredients, 80% of which will be sourced from the West Country.

Named after the method of making three-dimensional artistic compositions by putting together found objects, at Assemblage Knight-Pacheco will create "art on a plate" by putting together various ingredients.

"Assemblage will be a fine-dining restaurant but it will reflect both the Shoreditch location and the fact that we're both in our 20s so it will be quite quirky," explained Whitby.

"I feel that food presentation in fine-dining restaurants in the UK has become very samey and we want to push things forward."

Located on Commercial Street, Assemblage will be spread over two floors with a 40-seat main restaurant and bar on the ground floor and a 16-seat private dining room in the basement.

Interiors will be developed by DTwo Design and include lots of different materials ranging from a wooden bar to mirrors, glass, concrete and stone.

The Assemblage will offer three different menus, including a set lunch menu priced £20 for two courses, as well as a six-course tasting menu at £65. The à la carte will be "reasonably priced" according to Knight-Pacheco, with the most expensive main course costing £29.

After starring in The Restaurant and the Out of the Frying Pan series, which followed Knight-Pacheco and Hooper running an events catering company, the chef spent nine months working at Raymond Blanc's Le Manoir aux Quat'Saisons.

He previously worked at Michelin-starred restaurants including Gordon Ramsay at Claridge's and the Square with Phil Howard.

BBC calls time on The Restaurant as 2008 winners quit >>

The Restaurant winners to open London Cocktail Club >>

By Kerstin Kühn

E-mail your comments to Kerstin Kühn here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to jobs

Looking for a new job? Find your next job here with jobs

Blogs on ]( Catch up with more news and gossip on all Caterer's blogs
[E-newsletters]([ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking