Fast-casual chain Leon has reported a like-for-like increase of 22.9% following the bolstering of its vegan offering.
The brand introduced its Love burger - including a vegan meat-free beetroot patty - in January. The offering is currently the third largest selling item on the brand's menu falling only behind its baked fries and satay chicken hot box.
The burger has been accompanied with a broad increase in the number of vegetarian and vegan options available from the firm. In Q1 48% of the offering was vegetarian and 40% vegan, up from 40% and 28% respectively for the same period in 2016.
The company also announced three planned openings for the coming months - including its first out-of-town shopping centre opening in Cheshire Oaks, scheduled for 10 April; its Dublin Temple Bar site scheduled for 8 May and another at Notting Hill Gate, London, due to open on 20 May. A second Dublin site is scheduled for later in the year, along with locations in Basel, Switzerland and Washington DC, US.Get The Caterer every week on your smartphone, tablet, or even in good old-fashioned hard copy (or all three!).