Maxwell's to invest £1m in late night venues

25 August 2016 by
Maxwell's to invest £1m in late night venues

Maxwell's restaurant group has announced plans to invest £1m into its late night operations.

The independently owned group which operates 11 venues around London including Café de Paris, Roadhouse and Maxwell's in Covent Garden, intends to open more late night venues over the next two years.

The first will be Tropicana Beach Club which is due to open in October 2016. The bar and restaurant which describes itself as ‘hedonistic, immersive and unforgettable' will be led by: Jim Roberston, group operations manager; Anthony Knight, group sales and marketing manager and Jonathan Napier who will take up the position as general manager from Bunga Bunga in Battersea.

The Tropicana Beach Club will feature palm trees, beach cabanas for hire and beach-inspired cocktails such as a 4ft Palm Tree sharer.

The announcement follows the launch of London's Night Tube last week.

Knight added: "We spent 2015 researching trends, challenging our product offering and creating a new vision for the company. Londoners are looking for an immersive and unique experience which delivers shareable moments. Instagram photos act as social currency and with more and more concept venues opening, ensuring customers have an unforgettable experience is at the heart of our vision and marketing strategy."

Hospitality welcomes London's Night Tube >>

What will London's 24-hour tube mean for hospitality? >>

Maxwell's Restaurant Group to open second Joe's Southern Kitchen & Bar >>

Latest video from The Caterer

Are you looking for a new role? See all the current hospitality vacancies available with The Caterer Jobs >>

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking