Provenance Inns is to launch a new dining brand called the Yorkshire Steakhouse & Grill.
The brand will open on 12 March at one of its existing sites, the Oak Tree Inn in Helperby, North Yorkshire.
One of the main features of the new brand will be a £10,000 wood burning oven, which will be used to produce chargrilled meat, fish and seafood, served up with salads and vegetables for the new steakhouse menu.
Michael Ibbotson, director of Provenance Inns, said: "The introduction of our new brand, the Yorkshire Steakhouse, in addition to our country inns and boutique hotel will provide us with three very distinct areas for future growth.
"By creating three distinct brands it will enable us to market our businesses separately and more effectively while ensuring our quality, service levels and F&B components are finely tuned in accordance with each market.
"Provenance Inns is renowned for its quality and innovation. This investment fulfils our pledge to our customers to deliver the best local produce, cooked to perfection in a comfortable yet stylish environment."
In addition to the Oak Tree, the group also runs Harrogate's latest boutique hotel, the West Park, as well as the Black Bull in Moulton, The Carpenters Arms in Felixkirk, the Punch Bowl inn in Marton-cum-Grafton, the Crown and Cushion in Welburn, and the Durham Ox in Crayke.