‘Drinking less, but drinking better' is a phrase increasingly heard in relation to changing drinking habits, as volume sales of alcohol dip and value edges up as consumers switch to premium options
Using its definition of a cocktail as a spirit drink with three or more ingredients, on-trade analyst CGA calculates that 39,000 outlets now stock cocktails, "and that distribution trend is not slowing down," says Jonathan Jones, CGA's director of client services.
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