Britvic upgrades no- and low-sugar drinks to 600ml bottles
25 March 2010 by Angela Frewin
In a bid to reinvigorate the on-the-go market for carbonated drinks in the current hard times, Britvic is upgrading its current 500ml no-sugar and low-sugar soft drinks to a larger, 600ml PET bottle.
From next month, this line - including Pepsi Max, Diet Pepsi, 7Up Free and Tango - will be available in the bigger bottles, which Britvic will sell at similar price points.
Company research showed a big increase in consumer purchase intent for the larger format compared with the current range, with 84% of respondents more likely to buy the 600ml format ahead of existing products.
To buy it, callBritvic Soft Drinks0845 758 1718
